Roche approached us with a business communications problem. Reps wanted a versatile, mobile presentation tool, and brand managers needed the ability to edit sales material on the fly. Several “e-detailer” digital publishing solutions existed in the market, but each required specialist skills and a high level of investment in every edit.


Our iPad sales platform is relied upon by thousands of reps around the world.

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iPad Style

Choosing the iPad gave us a consistent, secure framework and the capacity for advanced animations and media. We developed the app from the ground up in native iOS and continue to support and improve it as new devices come to market.

The simplest solution to a complex problem.


Power in the Platform

Key to the success of the iPad app is the power of its supporting content management and CRM platform. This bespoke enterprise-level software includes multiple user permission layers, support for a variety of media formats including PDF and video, a robust integrated approvals process, regionalised user-groups and content, comprehensive page-by-page analytics and tight integration with Roche global systems.

Scaling up to Asia Pacific

Our solution for Roche was so fit for purpose we were asked by head office Switzerland to scale up the software we’d developed in New Zealand to the entire Asia-Pacific region. Although the move required a rethink of system architecture and a host of new features, our team delivered a smooth transition of this custom software product on time and at a fraction of the cost of competing systems.

Bespoke software fit for purpose.