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The Good Kind

Stories of unexpected kindness from around America

The Good Kind is a HuffPost Life sponsored editorial project where Huffpost collected stories of unexpected goodwill received from strangers.

We transformed them into a Google Map of Kindness.

Client

Category

Campaign

Date

2018

Small moments add up

Despite all the negative events happening in the world, there's still a lot of good happening. The Good Kind provided a much-needed reminder that little acts of empathy and human connection still exist.

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Mapping empathy

This sponsored campaign for Dignity Health took real stories from HuffPost readers about times when they needed help - and found it in unexpected quarters.

We categorised the stories and placed them in the general area they occurred, creating a bespoke set of illustrated icons to round out the positive feeling.

Readers could browse by location, or by mood, spending their morning coffee with a moment to appreciate these heartfelt stories.

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Everyone is happy with The Good Kind - it looks great!

Paul Josephson

Project Manager, HuffPost

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