Elemental Excelerator Cohort X

Cohort X was made up of nineteen diverse, innovative start-ups from clean air and water tech, to sustainable packaging and climate robotics.

We created a playful microsite to showcase these start-ups' unique stories and the people behind them; encouraging visitors to support the project which inspires them most.

Elemental Excelerator are a positive, mission-driven not-for-profit. They have stories of incredible change being driven by the climate-focussed start-ups in their portfolio.

We wanted our design to lean into this feeling of hope and positivity for the future, using their vibrant colours to create a joyful digital experience.

To hero the founders we created shareable ‘collector cards’. On the back of each card, we told the inspirational human stories behind the start-ups.

The cards were grouped into colour-coded sectors letting users easily find the content of interest to them.

To bring the cards to life as an interactive experience, a physics engine was developed for the page. As the user scrolls, cards slide into view as if tossed physically onto a tabletop.

We adapted Elemental Excelerator’s beautiful visual assets into a set of parallaxed backgrounds that connect with each sector - Circular Economy, Water, Land & Food, Decarbonised Mobility.

In development, we brought additional playfulness to the design through transition animations and micro-interactions. It was important to us to bring a natural mimetic action to the card movement, which took considerable prototyping to perfect.