62 Models & Talent is New Zealand’s premiere modelling agency, representing global talent locally, and taking Kiwi talent to a global stage. Their previous website wasn’t communicating the quality and reach of the business. Our challenge was to deliver an exceptional brand experience and an effective business tool in the same solution.
Building on the flexible Wordpress platform, we designed a customised solution that dramatically improved day-to-day business efficiency. When combined with a clear, beautiful and original front end design, the launch resulted in a significant boost to brand perceptions, and a measurable impact to operational effectiveness.
By extending Wordpress, we were able to give the 62 Models team the control to manage the critical elements of talent promotion, simply, and instantly. Navigation designed to meet the specific information architecture requirements of the business let photographers and filmmakers discover and identify talent, and a “favourites” feature delivered simple, effective sorting, saving, and downloading to PDF.